In business, you outsource your shadow work

In the self-improvement world, there is a strong bias towards healing any wounds/shadow/reactive behavior. You see a weakness, you work on it. You struggle with it, finally heal yourself, and make yourself an even more perfect person. You learn to love being in that painful healing state.

In the business-world, you don’t. You see your weakness, you figure out what needs to be done to have that weakness resolved, and you outsource doing that – to a contractor, a piece of software, a system, a trusted employee. But not you. There is no value in struggling with your demons in business.

In business, you focus on doing what is so obvious to you and brilliant to others, what is so much your superpower, that it is simple to do that seems super-human to everyone else, what is your 10x value add.

Now stop delving deep in your shadows, just hire that accountant to do your taxes, and bring your actual gifts to the world!

With efficient passion,